Le Beaujolais Nouveau Est Arrive!
A couple of weeks ago actually, but we just picked up our annual bottle today.
I still don't fully understand the Beaujolais Nouveau ritual, sometimes the wine is fine and other times it's nearly undrinkable. The ritual of it all is fun enough, sort of a harvest-time festival marking the first successful fermentation; as if drinking some young wine together means that the rest of the year's wines will be potable and the cycle can continue.
Or maybe it's just a marketing ploy by cynical vintners designed to sell stock quickly and draw people into an artificial buying frenzy? A French Hallmark holliday?